I just picked up this interesting snippet of information on the Digitalpoint Forums and thought it was an interesting new route for Adsense, they have in inessence imposed this on a select few publishers. This could spell bad news for loads of publishers who are barely scraping by on CPC payouts, alternatively there is the opportunity to earn vastly greater sums from physical conversions. I personally have not received this invitation but I have no reason to doubt it.
Dear Publisher,
Your account has been selected to participate in a limited test of an exciting new targeting feature for AdSense. In the next few days we will enable cost-per-action (CPA) ads to compete in your AdSense for content ad units on a limited portion of your traffic, 5% or less of all ad impressions. These ads will look identical to your current AdSense ads, so there will be no visible changes to you or your users.
Your account has been selected because we believe that you’ll earn more by having these additional targeted, high-quality ads competing in your ad units .
Rather than generating earnings for a click or impression, you’ll be paid a larger amount for each conversion with these new ads. A user who clicks on your ad must complete an advertiser-specified action, such as a purchase or a lead, in order for you to be paid. Remember that these ads do compete with cost-per-click and cost-per-thousand impression ads, so a CPA ad will only win in an auction when we expect it to perform better than a CPC or CPM ad.
You won’t notice any change to the way that your earnings are reported. Revenue from CPA ads will appear just as any other contextually targeted ad revenue is reported.
If you have any questions about this test or would like to opt out of this experiment, please email us at [removed].
Sincerely,
The Google AdSense Team
