Over the last few days I have begun updating the Adsense ads across my entire proxy network to the new format. Well, I say new, but as I’m sure you’re all aware of the changes that were put in place about two months ago. You can now manage all aspects of the advert just by logging into Adsense and I’m going to break down the three advantages I see for all publishers.
The first benefit I saw in using the new ads was the slight drop in the amount of on-page code. If you’re using 3 ad units per page, which seemed to be the average for my own sites, you’ll see about a 500 byte drop in the filesize. This is going to help speed up load times for end users and reduce the amount of javascript having to processed from your website. In the age of superfast connections it might not have an impact for some, but remember there is still a large chunk of <56k users on the net.
I’m not 100% sure on this, but I do believe the “Show non-Google ads from another URL ” feature was included within the Adsense javascript that was placed on your site. It is now alot simpler to manage alternative advertisers from your Adsense control panel instead of having to go back through each site when you want to change or add an alternate monetization source.
My number one favourite feature of this change is the color palette management. I used very few palettes before but now I see this as a viable method to keep my visitors from getting ad blindness. Ad blindess tends to happen with regular users who subconsciously skip past or avoid the ad units altogether. By having numerous color schemes across my website adverts, I hope to draw more attention back and subsequently achieve more revenue.
I’m sure theres plenty of other reasons that slipped my mind, but I am already seeing the rewards for changing all my ads to the more centralized system. It is already a mandatory requirement for creating new ad units and I can see Adsense reigning it in for webmasters alot more in future.
